
Massive club owners Kevin Kauer and Ethan Cory were in the middle of doing a supply run for a party on October 22 when Cory received a concerning text from their social media manager. Instagram had suspended the gay clubâs accountâwhich boasts around 22,500 followersâwithout much explanation.
According to Kauer and Cory, the so-called âfinal strawâ for Metaâthe Mark Zuckerbergâheaded company that owns Instagramâappeared to be Massiveâs promotion of Pack Party, a monthly party for Seattle transmascs. The club co-owners said Metaâs AI detection flagged the posts for âconditioning harmâ to other people and took down all accounts involved: Massive, Pack Party, and the account belonging to bar manager and Pack Party organizer Max Currie. No one received any further details on what happened and why.
âAll they told us was two words: âconditioning harm.â Thatâs it,â says Cory. âThe issue with Meta is that you donât clearly understand what the rules are. So, if we were to do anything wrongâand nothing weâre doing is wrongâthereâs no way to actually amend your actions without going through their AI review.â
The suspension and deletion of Massive, Pack Party, and Currieâs accounts are part of a concerning pattern of gay clubs and promoters across the country being targeted by Metaâs AI detection system. Meta could not be reached for comment on Massiveâs Instagram suspension.
Gay clubs exist as spaces for queer people to dance, sip a drink, and meet up with other people in their community, things everyone has a right to do. For a club like Massive, not having access to a platform where they can promote their parties and events to followers means smaller turnouts, directly affecting their bottom line in a business where margins are already small. The suspension of their Instagram last month forced Massive to cancel Bronze Babez, a drag-pole-burlesque show featuring Black and Brown performers.
âWe can’t get promotion out, and it means that a whole group of people are now out of a paycheck as well,â says Cory. âIt affects more than just our engagement and selling tickets. It means losing a space for a lot of people to just be themselves, for one, and also make money and survive in Seattle, which is obviously a very insanely expensive city.â
Kauer and Cory immediately took to their personal Instagrams, alerting the community about the accountsâ suspension, urging any queers who had an inside track at Meta to help them with the situation. In the past, according to Kauer (who has worked in queer nightlife for two decades), public pressure was the surest way to get accounts back. But as Meta increasingly relies on automated technology to monitor their platforms, it makes it seemingly impossible for suspended accounts to make their case to an actual human without a sympathetic party on the inside.
âYou’re not really given the option to ever get justice on it unless you make some huge deal of it, which is super unfair, particularly if a person that’s being affected doesn’t have some large community or business or people behind them to help them out,â says Kauer. âYou’re just kind of screwed.â
A few days of back-channeling later, Massiveâs Instagram account was restored, only for Massiveâs Stripe accountâwhich processes credit card payments on the clubâs ticketing siteâto then be taken down. The company flagged Massive event descriptions containing the terms âslutty bingoâ and âpole dancers.â As they worked with their ticketing company, Tixr, to get their Stripe account back up and running ahead of Massiveâs packed Halloweekend event schedule, their Instagram was taken downâ again.
âObviously a human reviewed our things and got [Massiveâs Instagram] back. Was it then automatically reported again by the automations? Or did some other human come in and say, âNo, that’s not OK?ââ says Kauer. âWe follow the rules the best we can.â
A similar sense of frustration overcame Max Currie, who started the monthly Pack Party at Massive in April 2025 as a way for people under the transmasc umbrella to meet one another, make friends, dance, and find partners in love.
Meta labeling his party as âconditioning harmâ is completely against the partyâs ethos. âIf anything, itâs the opposite,â says Currie. âThese events are oftentimes how we can help stop harm in our community, just having a place to go and be around other people who have shared life experiences.â He immediately appealed Metaâs ruling and, three days later, discovered both his personal and Pack Party accounts had been fully deleted. Though Currie still plans on hosting the party every second Thursday at Massive, thereâs no clear path forward.
âIâm at a standstill,â he says. âHow do I even reach my community without being able to be on social media? How do I promote this event, how do I talk to people about their experiences at the party? Itâs been pretty rough.â
This patterned targeting of queer clubs, bars, and promoters isnât new. According to a Facebook post, CCâs Seattle had their Instagram account suspended in April and denied their appeal for reinstatement. When a bar worker continued to promote CCâs events, their account got suspended as well. As a result, CCâs has been forced to move off of Instagram and mainly posts updates on Bluesky and their website.
Nationally, Meta suspended the Instagram account of historic San Francisco gay bar the Stud in July, falsely flagging it for âengaging in human trafficking.â Only after intense pressure from the public and state senators did the Stud get its account back. In the last year, similar Meta suspensions have hit trans-focused club night Transfix and clubs Catch One, Club Chico, and Club Tempo in Los Angeles, gay bar Rain on 4th in Austin, and Latino gay clubs Next Level and Que Rico in Oakland.
Itâs a tricky balancing act for gay bars and promoters. They have to navigate the ever-shifting sensibilities of a large social media platform that is seemingly hostile to their existence, while running a business based on attention. Kauer and Cory say they have had to be extra judicious about what they post on Massiveâs Instagram page, nixing party pictures that might have an errant exposed torso or using codes for words like âtransâ or âqueerâ that could set off Metaâs detection system.
âFor us to advertise and put our business out in queer nightlife⌠and make it through the Instagram barriers is a real huge effort,â says Kauer. âAnd they keep taking you down, or people can report you. It just makes it quite a hellscape, to be honest.â
While Massive got their Stripe account back up before Halloween, their Instagram account is still suspended. The accountâs suspension is making Kauer and Cory rethink the clubâs entire marketing strategy and consider moving things like ticketing and promoting offline entirely. Currently, the best way to find out about goings-on at Massive is to subscribe to their weekly email newsletter. Though they currently have 15,000 subscribers, Kauer says the email âopenâ rate sits at around 8 percent.
For better or worse, social media platforms like Instagram are the de facto way to get word out about parties, DJ nights, and drag shows they host each week. Not having it hurts attendance, which, in turn, affects their ability to keep the bar above water. But being on a platform like Instagram or Facebook puts gay bars like theirs in a position thatâs beholden to the whims of Metaâs technology.
âMassive is like many businesses that, unfortunately, rely heavily on Instagram. We’ve worked really hard this whole time to build it naturally and to make it fun and engaging and work for our club while still following their rules,â says Kauer. âThen to take it away, I mean, theyâre just dinging a small business that’s already fighting to survive.â
The post Meta Keeps Suspending Seattle Bars and Clubs from Instagram appeared first on The Stranger.




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